Knowledge Guruji

  How to Improve Your SMB Website Google Search Engine Ranking If you’re wondering why your small business website isn’t getting the kind of traffic you deserve, you’re not alone.  There are currently 1.8 billion websites on the internet today, and a good chunk of these sites are scrambling to get ranked on Google search engine results.  Out of the 71% of small business websites online currently, 49% of this demographic invest in search engine optimization (SEO) strategies.  While every small business website is different, the race to get highly ranked on Google is the same for every SMB owner.  Fortunately, there are steps you can take to rank highly on Google, but it takes time and you’ve definitely got to keep up on your technology research.  So if you’re concerned about your Google rank, and struggling for more traffic, read further.  We’ll share tips about how Google ranks your website in search engine results and what you can do to improve your o...

  Breaking News: Aryan's Legal Team Shares First Pic With Shah Rukh Khan Since Bail The maiden bilateral tri-service exercise, Konkan Shakti 21, between the armed forces of India and the UK culminated in the Arabian Sea on Wednesday. Smooth execution of the first edition of the exercise is testimony to the professional abilities, mutual understanding and shared commitment of the two nations and their personnel in uniform. Spanning over four days, the exercise saw the two defence forces work in cohesion through a series of complex multi-service combat drills in all domains of maritime operations - air, surface and sub-surface. The drills undertaken during the exercise involved replenishment at sea practice, strike operations by fighter aircraft, cross control of helicopters, simulated induction of army troops, gun shoots on expendable air targets, advanced air and sub-surface exercises, composite helicopter formation fly-past and large force engagement involving fighter aircraft of ...

 The Importance of Guest Posts to SEO   Blogs, Search Engines, Writing The Importance of Guest Posts to SEO Search engine optimization remains to be one of the most elusive internet marketing approaches today. There is much information about it, and so is the misinformation surrounding it, making it utterly confusing for many people. However, despite the jumbled up facts and misconceptions, one point that remains is that it is one of the most effective ways to get quality, targeted and unlimited traffic to websites. Many are the approaches being used to execute search engine optimization, with blog posting a top consideration that may still use to this very day. Guest posting is a content marketing strategy, and it is a vital method for any business or brand keen on spreading its tentacles amongst similar like-minded companies across the internet. Blogging is always known to be effective in not just sharing useful information with followers, but also it can be used to build co...

  What's the fuss about offshore entities? "Multinational entities are facing increasing pressure by civil society organization's and from international organization's like the OECD to stop aggressive tax planning and profits shifting. The usual justification for this pressure is that tax avoidance practices rob home countries (usually third world countries) of much-needed revenues. It is hard to see a reason why the same ethical standard should not be applied to politicians and political office holders who supposedly act in the public interest." Introduction Recently, the International Consortium of Investigative Journalists (ICIJ) leaked the Pandora Papers, which named over 50 African politicians and public officials in various dealing in offshore entities. The records came from 14 offshore services firms from around the world, which according to the ICIJ; set up “shell companies and other offshore nooks for clients often seeking to keep their financial activiti...

  Bhagwad Gita’s Advise On Building Better Ties The relationships we form are vital to our mental and emotional well-being. We have an inborn desire to connect with people. But as our lifestyles become more reliant on digital tools, these simple interactions are under threat. We have relationships at various levels -- professional, social, and family.Work isn’t just about the paycheque. It’s about meeting like-minded people, sharing ideas and working towards common goals. A happy family life is the foundation on which our personality develops. Sharing and forming ties at family get-togethers create bonds that give us a sense of belonging. Communities help individuals cope with the stress, struggle, and chaos of modern life. However, in modern times relationships are breaking at an alarming rate. The joint family system is vanishing. Today, the nuclear family is the norm. Single parenthood is increasing. Organisations are experiencing high attrition rates and people do not even...

  Sri Lankan Minister hands first copy of Sinhala-Tamil translation of Bhagavad Gita to PM Narendra Modi Kushinagar: Sri Lankan Minister for Youth and Sports Namal Rajapaksa, the son of Sri Lankan Prime Minister Mahinda Rajapaksa, on Wednesday handed over the first copy of the English Sinhala and Tamil translations of the Bhagavad Gita to Prime Minister Narendra Modi here. Namal, who led the Sri Lankan delegation that arrived on the inaugural flight from Colombo to Kushinagar, had in his speech at the inauguration of the airport thanked Prime Minister Modi for extending a grant of $15 million to Sri Lanka for strengthening the Buddhist ties between the two countries. He posted a series of tweets on his meeting Prime Minister Modi. He also said the translation of the Bhagavad Gita was commissioned by President Gotabaya Rajapaksa as a symbol of the people to people friendship and cultural similarities between the two countries. “The greatest gift Sri Lanka received from India is Budd...

  What Are Impressions – A Social Media Deep Dive Here’s what the advertising mastermind, David Ogilvy, had to say about testing: “Never stop testing, and your advertising will never stop improving.” He was an adamant believer of testing. He emphasized on its importance multiple times. David even said that “The most important word in the vocabulary of advertising is TEST.” But why am I talking about test a lot? That’s because I’m going to talk about impressions, that are crucial in testing and looking at the results. As you know, here on the Blue Waves blog, you’ll find all things digital marketing. Whether you want to learn about SEO or social media marketing, it’s your one stop resource for everything digital. Today, I’m touching an important topic: What is an impression? It will help you in different aspects of your marketing. Get ready to learn and dive in! What Is An Impression? Whether you call it an impression or a view-through, it’s when a user sees an advertisement. Don’t ...

  Click-Through Rate (CTR): Is It a Google Ranking Factor? Is click-through rate a Google ranking factor? Let’s ask Google. According to this featured snippet, “Google does indeed use organic click-through rate as a ranking factor.” Of course, fact-checking is not as simple as using whatever comes up first in Google search as verification – in fact, please don’t ever do that. Advertisement Continue Reading Below To determine whether CTR is a ranking factor, we’re going to have to do a bit of digging. The Claim: Click-Through Rate (CTR) as a Ranking Factor This one has been a hotly contested topic almost as long as we’ve practiced SEO. In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued that “a good information retrieval system should present relevant documents high in the ranking.” Click-through data from the search engine’s query log combined with the log of links clicked by users should be used in ranking, he said. In the last ...