Google Switches AdSense To A First-Price Auction, How to enable google AdSense?
Google Switches AdSense To A First-Price Auction First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a first-price auction. Though not nearly as momentous as when Google flipped the switch for Ad Manager, the AdSense change signals that momentum behind the move to first-price auctions has not ebbed. While most of the ecosystem has already shifted to a first-price auction, AdSense was a holdout. Meanwhile, Google’s auction business practices have come under increased scrutiny. An antitrust lawsuit led by Texas and other state attorneys general against Google makes allegations of illegal monopolization centered on the Google Display Network – which includes AdSense for Content – and Google Ads, which bids into AdSense. In light of the suit, eliminating a contentious practice makes good business sense for Google. Compared to a second-pr...